STORY FIRST

The story defines everything:
character design, movement styles, visual tone...
It's the compass that we always come back to.


ALL ABOARD

Leading a team means working from within and being a part of it.
It's important that everyone feels involved, connected, and
ultimately proud of what we are trying to achieve.


GETTIN' IT DONE

Once the machine starts to work, there's no stopping it.
That's why it's important for everyone to know what we're aiming for,
and for a strong system to be in place to streamline efficiency.


VISION

Above all, I want to connect with our audience. It's got to feel true, look great,
and be funny! All this while staying within budget and delivering on time.
How do I get these results?

Communication + Direction + Efficiency = One Heck of a Good Product